In a PlayStation Blog post, Sony Interactive Entertainment global marketing vice president Mary Yee detailed the advertisement:
In our first global digital ad for the PS5 console, you’ll see the new console’s features come to life through a young woman’s eyes and her movements. It starts as she walks across a frozen lake, feeling the crack of ice at her feet. As the character senses danger, the sudden explosive reveal of the kraken from the icy surface showcases the haptic feedback sensation you can feel from DualSense wireless controller for the PS5 console.
Sound then comes from all directions as the central character reacts to everything she hears – whether it’s coming from the front, the side, above, or from behind her – showcasing the PS5 console’s Tempest 3D AudioTech. Closing out the spot—as the central character draws her bow—the tension of her bowstring is a sensation you’ll also feel, made possible through the DualSense wireless controller’s adaptive triggers.
We are quite excited about these features and we can’t wait for you all to get more immersed in the world of games with the PS5 console and DualSense wireless controller in your own hands.
Additionally, the post features comments from the developers of Marvel’s Spider-Man: Miles Morales, Deathloop, Ghostwire: Tokyo, Horizon Forbidden West, Demon’s Souls, Godfall, Ratchet & Clank: Rift Apart, Astro’s Playroom, Sackboy: A Big Adventure, and Gran Turismo 7 on some of the ways they are working with the DualSense wireless controller and its built-in capabilities.
According to Yee, “[Sony Interactive Entertainment] will have more to share in the coming weeks.”
GamesIndustry.biz also interviewed Sony Interactive Entertainment head of global marketing Eric Lempel, who teased future PlayStation 5 content to be announced.
“Once you get beyond all of the features of the PlayStation 5, which makes it a true next-generation product, it’s about the content,” Lempel said. “The content that will be in the launch window and beyond is incredibly exciting. I would say that this is the best lineup that we’ve ever seen in the history of PlayStation, between our Worldwide Studios groups and our partners from all the different publishers around the world. We’ve revealed some of that content, and naturally there will be more to come, but the way that the developers can engage with this platform, and create these new experiences with known IP as well as unknown IP, is incredibly exciting.”
PlayStation 5 is due out this holiday.
Watch the promotional video below.