Zordix establishes Maximum Entertainment – Maximum Games, Merge Games, Modus Games, and Just For Games parent company
Currently in the process of acquiring the assets of FUNlabs.
Zordix has announced the launch of Maximum Entertainment, a “strategically realigned global entertainment” company with differentiating in-house publishers and a newly restructured development division, Modus Studios.
The new corporate structure was announced by Maximum Entertainment CEO Christina Seelye on the heels of securing a $30 million credit facility.
“The new Maximum Entertainment structure will reduce risk to the overall organization and provide a new focus on developing our own intellectual property and franchises,” Seelye said in a press release. “The new strategy improves our ability to cover the full value chain of video games across development, publishing, transmedia, sales, and operations. With a mission to deliver magic to the gamer in everyone, we are poised to become the global leader in double-A to triple-I video games.”
Maximum Entertainment also revealed its current lineup of games, as well as announced that it is in the process of acquiring the assets of Romanian game studio FUNlabs in order to further increase the development talent within Modus Studios.
“The addition of the FUNlabs team to Modus Studios and Maximum Entertainment is expected to finalize in the coming weeks and is fully aligned with our strategy of increasing internal studio capability to meet our goal of 30 percent of the revenue generated by our own IP by 2025,” Seelye said.
The company’s lineup of games for 2023 and beyond includes:
Maximum Entertainment seeks to increase IP ownership to 30 percent of revenue by 2025 and includes expanding the reach of its transmedia entertainment. The realignment includes creating cross functional teams across the whole group such as finance, data and business intelligence, creative services, QA and porting. Yesterday’s appointment of Thierry Bonnefoi as interim CFO will provide the operational experience and stability to lead this next phase of growth. All of these factors will greatly enhance efficiencies as the company is laser focused on key areas of growth for 2023 and beyond.
The strategic positioning in the double-A and triple-I sector sets Maximum Entertainment apart from the competition with clearly defined markets in growth areas. This allows its publishing labels and development studios operational and creative freedom while pairing games and partners with teams suited to their talent and experience. In turn, this formula empowers creators to deliver the most engaging, high-quality games.
The company currently has over 100 games in its content pipeline planned across PC and consoles, including 15 of its own IP. The overall portfolio will emphasize specific genres of game development including competitive fighting, sports, shooters, and action / adventure with focus on live service and strategic global transmedia opportunities.
Modus Studios Bucharest is located in Bucharest, Romania, and the FUNlabs team has a longstanding relationship with Maximum Entertainment. The 40 developers are specialized in multiplatform development for consoles and PC, utilizing the latest Unreal Engine technology. The rationale behind the addition is to secure and develop the roadmap by adding highly talented developers and studio capacity in a scalable talent-dense region.
All studios, which include Invictus, Dimfrost, Mane6, Modus Studios Brazil, and Modus Studios Bucharest, will be led by global studio director Bruce Hayles and will fall under the realigned Modus Studios brand. Publishing labels, which include Maximum Games, Modus Games, Merge Games, and Just For Games, have been clearly differentiated and moving forward, all games will be put in the right hands for optimal success.
