People Can Fly acquires Cooldown Games

People Can Fly has acquired the Cooldown Games brand and its publishing rights, and will establish a dedicated publishing vertical within the group’s operating structure, the company announced. The acquisition advances People Can Fly’s strategy to strengthen its self-publishing activity.

Under People Can Fly, Cooldown Games will operate as an independent publishing division. The existing Cooldown Games leadership team will remain in place to lead the division.

People Can Fly will leverage Cooldown Games’ existing infrastructure, platform relationships, and commercial expertise. The publishing division will provide targeted support to internally developed titles, as well as pursue third-party publishing agreements.

“Although we are strongly focused on the work-for-hire segment to achieve positive cash flows across the Group, we have never intended to abandon our publishing plans,” said People Can Fly Group CEO Sebastian Wojciechowski in a press release. “Rather, we have been waiting for the right moment for them to regain traction and scale. While this is happening somewhat earlier than we originally anticipated, it is based on two key pillars: the trust in the Cooldown Games team built over the years, and an approach in which the publishing segment is intended to be revenue-generating from the outset, rather than cost-intensive.”

Cooldown Games CEO Steve Gibson added, “We’ve built Cooldown Games around championing exceptional developers and bringing their games to players around the world. Joining People Can Fly gives us the scale, resources, and long-term stability to do that at an even higher level. We know firsthand the great work that this team is capable of, and we’re excited to build the next generation of great games together.”

According to People Can Fly, the acquisition enables it to:

• Generate recurring revenue via third-party publishing agreements.
• Recognize increased profit margins on internally developed titles.
• Improve capital allocation discipline through integrated greenlight oversight.
• Enhance strategic flexibility for future M&A or IP monetization initiatives.

“Rebuilding our publishing capabilities is an important step in People Can Fly’s continued evolution,” added Wojciechowski. “Bringing the Cooldown Games team into the organization allows us to build on the publishing foundation we’ve been developing for years while strengthening our ability to take great games to market globally. This structure strengthens our control over commercial outcomes and positions us to capture greater value across the lifecycle of our titles, addressing challenges we have faced in the past.”