Sony Interactive Entertainment will expand its China Hero Project games incubation program with the launch of its third phase, the company announced at an event in Chengdu on Tuesday.
Phases one and two have supported a total of 17 games—seven of which have launched (Animal Force, ANNO: Mutationem, F.I.S.T.: Forged in Shadow Torch, Hardcore Mecha, Immortal Legacy, In Nightmare, and The Walker)—but phase three aims to include 10 titles or more.
“The scale of the third phase will far exceed the previous two,” Sony Interactive Entertainment director of China game production Bao Bo told Reuters.
Sony Interactive Entertainment will invest more than one million yuan into each title it supports, as well as support teams both big and small, Bo said.
Some titles from phase three will be published by Sony Interactive Entertainment and supported by PlayStation Studios.
The company also announced the formation of its “China Game Production” team to oversee Chinese-made games.
Sony Interactive Entertainment Shanghai president Tatsuo Eguchi said the success of Genshin Impact, a title developed by miHoYo which the company supported, has convinced management that Chinese games are important, adding that it is allocating more resources than ever to China.
Eguchi added that Sony Interactive Entertainment’s partnership with miHoYo is going strong.
Sony Interactive Entertainment sold 3.5 million PlayStation 4 units in China, and has so far sold about 670,000 PlayStation 5 units. According to Eguchi, the goal is to sell at least twice as many PlayStation 5 units as PlayStation 4 units.
“We want gamers around the world to better understand the creativity that comes from China,” Eguchi said. “I have always had a dream which is for console gaming to become a regular part of daily entertainment for Chinese people.”
Submissions for phase three of China Hero Project are now underway.
Watch a new trailer for the program below.