miHoYo establishes new brand HoYoverse

miHoYo has announced the establishment of HoYoverse, a new brand that “aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services.”

The HoYoverse brand will represent Genshin Impact, Honkai Impact 3rd, and Tears of Themis, as well as the virtual character Lumi and the N0va Desktop App, anime, music, light novels, music, and more.

“Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion,” said HoYoverse co-founder and CEO Haoyu Cai in a press release. “We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience.”

HoYoverse will expand its content production, technology research, and publishing duties through operations in offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul, where it will continue to research and develop “cutting-edge technologies” to enhance its capacities and capabilities “to provide high-quality content that enhances and optimizes the player experience.”