Sega integrated report 2019 updated sales numbers: Persona, Yakuza, Sakura Wars, and more

Note: Free-to-play titles included in sales numbers.


Sega Sammy Holdings has shared updated sales numbers for its major digital entertainment properties in its 2019 integrated report.

Here is the full list of updated numbers:

Acquired Intellectual Properties

  • Megami Tensei series (since 1987) – Approx. 17.4 million (units / downloads*³) (packaged and digital total) across 30 total editions
  • Persona series (since 1996) – Approx. 10.2 million (units / downloads) (packaged and digital total) across 16 total editions
  • Total War series (since 2000) – Approx. 27.6 million (units / downloads*³) (packaged and digital total)
  • Football Manager series (since 2005) – Approx. 20 million (units / downloads) (packaged and digital total)

In-House Intellectual Properties

  • Sonic the Hedgehog series (since 1991) – Approx. 920 million (units / downloads*³) (packaged and digital total)
  • Puyo Puyo series (since 1991*¹) – Approx. 29 million (units / downloads*³ / ID) (packaged and digital*³ total, AM-registered ID total (total for registrations after IP acquisition))
  • Sakura Wars series (since 1996) – Approx. 3.8 million (units / downloads) (packaged and digital total)
  • Yakuza series (since 2005) – Approx. 12 million (units / downloads) (packaged and digital total) across 92 total editions
  • Aladdin series (since 1989) – Approx. 570,000 (pachislot and pachinko machines and amusement machine total) across 14 total editions
  • Beast King series (since 2001) – Approx. 500,000 (pachislot and pachinko machines and amusement machine total) across 15 total editions
  • Phantasy Star series (since 1987) – Approx. 5.5 million ID*² (cumulative total for registered IDs)
  • Chain Chronicle series (since 2013) – Approx. 19 million (downloads*³) (packaged and digital*³ total) across three total editions

Licensed from Third-Parties

  • Sega feat. Hatsune Miku Project series (since 2009) – Approx. 6.1 million units (packaged and digital total) across 61 total editions
  • Hokuto no Ken series (since 2002) – Approx. 2.88 million units (pachislot and pachinko machines and amusement machine total) across 33 total editions
  • Souten no Ken series (since 2009) – Approx. 470,000 units (pachislot and pachinko machines total) across nine total editions

*1 Sega Corporation acquired the rights in 1998. Figures for cumulative unit sales are the totals for titles that SEGA sold after acquiring the rights.
*2 Total for Phantasy Star Online 2
*3 Including downloads of free-to-play titles

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