With Dragon Quest Heroes due out for PlayStation 4 and PS3 this Thursday, February 26 in Japan, Sony and Square Enix have kicked off a creative new promotional campaign in Shinjuku today.
The “100,000 Slimes Battle in Shinjuku” campaign invites commuters at the Tokyo Metro Marunouchi Line Shinjuku Station’s Metro Promenade to help defeat 100,000 Slimes, which are printed on a giant poster overlayed with bubble wrap. To “defeat” a Slime, passerbys simply need to pop its bubble.
The campaign will run from February 23 to March 1, with commuters able to take out Slimes between the hours of 10:00 and 21:00.
Sony has launched a website for the campaign, which it plans to update daily with the number of defeated Slimes.
Let’s see if it will reach 100,000.