Dragon Quest Heroes launches Slime bubble wrap popping campaign in Shinjuku Station

PlayStation 4 and PS3 action RPG due out this Thursday in Japan.

Dragon Quest Heroes

With Dragon Quest Heroes due out for PlayStation 4 and PS3 this Thursday, February 26 in Japan, Sony and Square Enix have kicked off a creative new promotional campaign in Shinjuku today.

The “100,000 Slimes Battle in Shinjuku” campaign invites commuters at the Tokyo Metro Marunouchi Line Shinjuku Station’s Metro Promenade to help defeat 100,000 Slimes, which are printed on a giant poster overlayed with bubble wrap. To “defeat” a Slime, passerbys simply need to pop its bubble.

The campaign will run from February 23 to March 1, with commuters able to take out Slimes between the hours of 10:00 and 21:00.

Sony has launched a website for the campaign, which it plans to update daily with the number of defeated Slimes.

Let’s see if it will reach 100,000.

Use the coupon code "GEMATSU" for 5% off.

comment policy

Comment Policy

Comments are welcome and encouraged on Gematsu. However, we ask that you follow a simple set of guidelines:

  • Read the full article before commenting.
  • Stay on topic.
  • No drive-by comments, including trolling, baiting, or shit-posting.
  • Know when not to comment. If you do not care about a topic, you do not need to comment.
  • No offensive comments. This includes abusive, threatening, pornographic, misleading, or libelous content / language, as well as general harassment and individual attacks.
  • No port-begging.
  • No console wars.
  • Use spoiler tags when posting spoiler or NSFW (non-nude-only) content. For example: <spoiler>Woe is Leomon.</spoiler> State the subject of the content outside of the spoiler tags.
  • Be respectful towards other commenters. You do not have to agree with each other, but debate politely. If you find that a commenter is not following this simple etiquette, do not carry on the conversation—simply report it.

Gematsu reserves the right to edit or delete any comments without notice. This comment policy is subject to change at any time.