Marketing for Grand Theft Auto VI will begin this summer, Take-Two Interactive Software confirmed during its Q3 2026 earnings results.
In a press release sent to IGN, Take-Two Interactive Software said, “Our execution throughout fiscal 2026 has been extraordinary and we are highly confident as we approach fiscal 2027—which promises to be groundbreaking for Take-Two and the entire entertainment industry—led by the November 19 release of Grand Theft Auto VI with Rockstar’s launch marketing set to begin this summer.”
Asked by IGN how he felt about Grand Theft Auto VI making its planned release date this time, Take-Two Interactive Software CEO Strauss Zelnick said, “I feel good about it. Very good about it.”
Zelnick also told Variety that online rumors about a delayed physical release of Grand Theft Auto VI are false. “That’s not the plan,” he said.
Grand Theft Auto VI is due out for PlayStation 5 and Xbox Series on November 19.