Sega launches 60th anniversary website, Segata Sanshiro-related announcement teased for March 25

Sega Saturn judo fighter mascot staging a return?

Sega 60th Anniversary Teaser

Sega has launched a teaser website for its 60th anniversary, which it will celebrate on June 3 this year. The company was established on June 3, 1960.

The teaser website was discovered via a QR code included in a photo of a judo uniform posted by Sega Japan on Twitter today.

The QR code links to 60th.sega.com/segashiro, which features a man in a judo uniform reminiscent of Segata Sanshiro, a fictional character created by Sega to advertise Sega Saturn in Japan between 1997 and 1998. The page is titled “Sega 60th Anniversary Ambassador, Emergence on 3/25.” The text reads, “Six days until emergence.”

Sega 60th Anniversary Teaser

By visiting the parent website, simply 60th.sega.com, the following message appears:

Sega 60th Anniversary Teaser

The message reads:

Hello!! SEGA FANS

Ah! So you’ve come to this page.

You must really like Sega!?

Please wait a little longer until the site is open. ♪

As noted by DualShockers (thanks for the tip), Sega generally holds Sega Fes around the end of March to mid-April, which has hosted announcements such as Sakura Wars for PlayStation 4, the Shenmue I & II collection, and more. Sega has not announced a Sega Fes for 2020 and is unlikely to do so (at least for its usual window) given the impact of the novel coronavirus COVID-19, so it is possible any announcements it may have been planning for such an event could come digitally in celebration of its 60th anniversary.

Use the coupon code "GEMATSU" for 5% off.

comment policy

Comment Policy

Comments are welcome and encouraged on Gematsu. However, we ask that you follow a simple set of guidelines:

  • Read the full article before commenting.
  • Stay on topic.
  • No drive-by comments, including trolling, baiting, or shit-posting.
  • Know when not to comment. If you do not care about a topic, you do not need to comment.
  • No offensive comments. This includes abusive, threatening, pornographic, misleading, or libelous content / language, as well as general harassment and individual attacks.
  • No port-begging.
  • No console wars.
  • Use spoiler tags when posting spoiler or NSFW (non-nude-only) content. For example: <spoiler>Woe is Leomon.</spoiler> State the subject of the content outside of the spoiler tags.
  • Be respectful towards other commenters. You do not have to agree with each other, but debate politely. If you find that a commenter is not following this simple etiquette, do not carry on the conversation—simply report it.

Gematsu reserves the right to edit or delete any comments without notice. This comment policy is subject to change at any time.