Here is a description of Mowchan, via the game’s official website:
Mowchan is a gentle, quiet boy who seldom gets angry, avoids conflict, and is a bit of a coward. He loves to eat and is known to indiscriminately follow the aroma of food when he’s hungry, even if it results in getting him lost. Not only does he like to eat, but he’s also a food expert who often displays his culinary knowledge.
Watch the video below.