Sony Interactive Entertainment Japan Asia’s latest TV spot featuring actor Takayuki Yamada is for Hokuto ga Gotoku Sega’s upcoming Fist of the North Star game for PlayStation 4 developed by Yakuza Studio.
Dubbed “Takayuki Yamada, I’m Already Dead,” the commercial sees Yamada training at the gym transform into “Takashiro”—a play on Fist of the North Star protagonist Kenshiro—and mistake a gym employee for Kenshiro’s fiancee, Yuria. He is then slapped before saying, “I’m already dead.”
Hokuto ga Gotoku is due out for PlayStation 4 on March 8 in Japan. A demo is available now on the Japanese PlayStation Store. The latest issue of Weekly Famitsu reviewed the game this week a 35 out of 40.
Watch the TV spot below.