Nintendo to air Switch ad during Super Bowl LI

Nintendo's first-ever Super Bowl advertisement.

Switch and The Legend of Zelda: Breath of the Wild

Nintendo will air its first-ever Super Bowl advertisement on Sunday, February 5, and it will feature Switch and The Legend of Zelda: Breath of the Wild, the company announced.

The TV version of the advertisement will run for 30 seconds, while a 90-second extended version is available online. The ad features the new song “Believer” by Imagine Dragons.

The extended cut showcases Switch in a variety of locations where home video games are not traditionally played, from a classroom to a kitchen to a laundromat. It also shows a number of upcoming single- and multiplayer games for the system, including The Legend of Zelda: Breath of the Wild, 1-2 Switch, Mario Kart 8 Deluxe, Arms, Splatoon 2, Just Dance 2017, and Ultra Street Fighter II: The Final Challengers.

Both Switch and The Legend of Zelda: Breath of the Wild are due out on March 3. Switch will retail for $299.

Watch the TV ad and extended cut below.

TV Advertisement (30 seconds)

Extended Cut (90 seconds)

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