Destiny opens at over $500 million in sales

The biggest new video game franchise launch in history.

Destiny

Destiny is the biggest new video game franchise launch in history, Activision announced. The new Bungie IP opened at over $500 million in sales to retail stores and first parties worldwide when it launched yesterday.

“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history.

“We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”

The game saw over 11,000 midnight launches across 178 countries.

Destiny is available for PlayStation 4, Xbox One, PlayStation 3, and Xbox 360.

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