Xbox One launch event to air on Spike TV this Thursday

Countdown to launch with 'Xbox One Countdown to Launch.'

Microsoft is hosting “dozens” of launch events for Xbox One this Friday in cities like New York, Los Angeles, London, Sydney, Paris, and Toronto.

The New York and Los Angeles festivities will be live broadcast on Spike TV at 11 p.m. Eastern / 8 p.m. Pacific time on Thursday, November 21.

In New York, the celebration will be held at the Best Buy Theater in Times Square, and feature Dead Rising 3 zombies, game developer interviews and gameplay, and live a performance from Macklemore & Ryan Lewis. The first 1,000 fans to line up outside the Best Buy Theater who purchase an Xbox One or Xbox One game will secure entry to the concert and the opportunity to experience Forza Motorsport 5, Killer Instinct, and other Xbox One titles. Special guests, like Stallion83, who is close to achieving one million Xbox LIVE Gamerscore, will also be present.

In Los Angeles, the celebration will be held at Milk Studios, which will offer gameplay stations for Forza Motorsport 5, Ryse: Son of Rome, and other Xbox One titles. The first 500 people to purchase an Xbox One or Xbox One game will enjoy an exclusive concert with Deadmau5.

For those without access to Spike TV, the launch event can also be viewed at GameTrailers.com and the GameTrailers.com app.

In related news, Microsoft released a series of Xbox One ‘Day One Countdown’ promotional videos today. Watch those below.

Thanks, GameTrailers.

Use the coupon code "GEMATSU" for 5% off.

comment policy

Comment Policy

Comments are welcome and encouraged on Gematsu. However, we ask that you follow a simple set of guidelines:

  • Read the full article before commenting.
  • Stay on topic.
  • No drive-by comments, including trolling, baiting, or shit-posting.
  • Know when not to comment. If you do not care about a topic, you do not need to comment.
  • No offensive comments. This includes abusive, threatening, pornographic, misleading, or libelous content / language, as well as general harassment and individual attacks.
  • No port-begging.
  • No console wars.
  • Use spoiler tags when posting spoiler or NSFW (non-nude-only) content. For example: <spoiler>Woe is Leomon.</spoiler> State the subject of the content outside of the spoiler tags.
  • Be respectful towards other commenters. You do not have to agree with each other, but debate politely. If you find that a commenter is not following this simple etiquette, do not carry on the conversation—simply report it.

Gematsu reserves the right to edit or delete any comments without notice. This comment policy is subject to change at any time.