Satoru Iwata becomes Nintendo of America CEO

Current CEO promoted to corporate managing director.

Tatsumi Kimishima, the current chairman and CEO of Nintendo of America, has been promoted to Nintendo Co. managing director and will be relocated from Nintendo of America headquarters in Redmond, Washington to Nintendo Co. headquarters in Kyoto, Japan, the company has announced.

In his new position, he will assume the roles of general manager of Corporate Analysis and Administration, and general manager of the General Affairs Division. Yoshihiro Mori and Masaru Matsumoto, who currently hold these titles, will be retiring later this summer.

More interestingly, Nintendo Global President Satoru Iwata will assume Kimishima’s current responsibilities, including the Nintendo of America CEO title.

According to Nintendo, this will “support the company’s unified global strategy, allow streamlined decision making and enhance Nintendo’s organizational agility in the current competitive environment.”

The changes will come into effect after the company’s 73rd Annual General Meeting of Shareholders on June 27.

Use the coupon code "GEMATSU" for 5% off.

comment policy

Comment Policy

Comments are welcome and encouraged on Gematsu. However, we ask that you follow a simple set of guidelines:

  • Read the full article before commenting.
  • Stay on topic.
  • No drive-by comments, including trolling, baiting, or shit-posting.
  • Know when not to comment. If you do not care about a topic, you do not need to comment.
  • No offensive comments. This includes abusive, threatening, pornographic, misleading, or libelous content / language, as well as general harassment and individual attacks.
  • No port-begging.
  • No console wars.
  • Use spoiler tags when posting spoiler or NSFW (non-nude-only) content. For example: <spoiler>Woe is Leomon.</spoiler> State the subject of the content outside of the spoiler tags.
  • Be respectful towards other commenters. You do not have to agree with each other, but debate politely. If you find that a commenter is not following this simple etiquette, do not carry on the conversation—simply report it.

Gematsu reserves the right to edit or delete any comments without notice. This comment policy is subject to change at any time.