Ubisoft CEO: ‘Industry needs new consoles’

The games industry needs new consoles to spark new innovations and recapture creativity, according to Ubisoft CEO Yves Guillemot. The introduction of new video game properties is best done during the launch of a new console, he told MCV, and technology is only getting more powerful.

“Yes, the accessories and handhelds are really good, but I think it would be great for the industry to take advantage of technological advancements,” said Guillemot when asked whether he believes the industry needs a new set of consoles.

“Processors are more and more powerful, graphics cards have moved on, there are many technologies that would help us deliver a better experience and help the industry to grow.”

The PlayStation 3, Xbox 360 and Wii generation has been the longest era without a new home console. Guillemot feels that this is why the industry is in such “depression”.

“That’s right, and that’s part of the reason why the industry is in depression,” he said. “Consumers like the current formats, but there is not enough creativity at the end of a cycle to really spark the business.”

New consoles play an important role in the introduction of new properties, says Guillemot. Looking at the history of game consoles, Guillemot says there are “times when it is right” and “times when its harder” to bring out new franchises.

“At this stage in the consoles’ lifecycles it is possible to do new IP, but it will be more attractive when new consoles come along. That’s when consumers are more open to trying new things.”

Use the coupon code "GEMATSU" for 5% off.

comment policy

Comment Policy

Comments are welcome and encouraged on Gematsu. However, we ask that you follow a simple set of guidelines:

  • Read the full article before commenting.
  • Stay on topic.
  • No drive-by comments, including trolling, baiting, or shit-posting.
  • Know when not to comment. If you do not care about a topic, you do not need to comment.
  • No offensive comments. This includes abusive, threatening, pornographic, misleading, or libelous content / language, as well as general harassment and individual attacks.
  • No port-begging.
  • No console wars.
  • Use spoiler tags when posting spoiler or NSFW (non-nude-only) content. For example: <spoiler>Woe is Leomon.</spoiler> State the subject of the content outside of the spoiler tags.
  • Be respectful towards other commenters. You do not have to agree with each other, but debate politely. If you find that a commenter is not following this simple etiquette, do not carry on the conversation—simply report it.

Gematsu reserves the right to edit or delete any comments without notice. This comment policy is subject to change at any time.