Sony’s announced an interesting new promotional campaign for Killzone 3, which releases next month for PlayStation 3, through the use of PlayStation Home. Starting January 27, the PlayStation Network social service will see an infiltration of Helghast, who will invade and destroy Home’s Central Plaza, leaving it as ISA’s last stronghold.
PlayStation Home users can then join the fight and assist in the ISA evacuation of Helghan by playing a series of mini-games across three different levels, which will in turn unlock accessories for their avatar. Completing all three levels will reward the players ‘Unlock Points’, which can be used to redeem new weapons and abilities in Killzone 3‘s multiplayer component.
Home will also play host to in-service Killzone 3 pre-orders. Meaning: you can actually boot up Home and reserve the game from within the platform. Reserves are hosted by Amazon.com and are available until February 24, 2011. Those who pre-order will receive a Helghan jet pack costume for their avatar, a ‘Retro Map Pack’, and the ‘Unlock and Load Pack,’ which gives users three Unlock Points to use in Killzone 3.
Certainly one of the most unique ways I’ve seen Sony promote a product. They’re calling it their ‘Total Game Integration’.
Killzone 3 launches February 22, 2011 exclusively for PlayStation 3.