Toei Company establishes Toei Games

Toei Company has announced the establishment of Toei Games, an in-house games publishing brand. It plans to launch games primarily for PC via Steam in 2026, with plans to expand to consoles such as PlayStation, Xbox, and Switch. Its goal is to “create a new intellectual property that will captivate the world, starting with games.”

Toei Games’ initial lineup of titles, which will be announced at a later date, will not use Toei’s existing intellectual properties. Instead, they will be completely new properties made by creators from Japan and abroad.

The first title under the Toei Games brand will be announced on April 24.

The logo for Toei Games was designed by Kairosoft, which also created a pixel animation version of the “Waves on the Rough Shore” opening sequence that has become synonymous with Toei films.

Here are statements from Toei and Kairosoft on the brand’s establishment:

Statement from President and CEO, Fumio Yoshimura

“Toei Company, Ltd. has launched a new game brand, “Toei Games,” and is venturing into the new field of the game business. We intend to clearly position this business as a “new pillar” alongside the fields that have been Toei’s mainstays such as movies, television, and events.

“Games are an extremely global form of entertainment that continues to spread beyond language and national borders. Our group’s medium- to long-term vision, ‘Toei New Wave 2033,’ aims to deliver the “stories” created by Toei to the entire world. We believe that our challenge in the game business, with the global market as our main battleground, is the embodiment of that vision.

“Toei Games aims to create entirely new IPs from scratch, rather than simply utilizing existing IPs. We will leverage the technology and expertise we have cultivated through video production into our new game business, delivering Toei’s unique entertainment experience to players around the world.

“Please look forward to Toei’s new challenge.”

Comment from Kairo-kun, CEO and closing officer of Kairosoft Co., Ltd.

“I had a dream that I would start having sleepless nights from the day I was given the important task of creating a logo.

“What kind of logo would be suitable for the gaming industry, which is tossed about by rough waves while you’re in bed…? Zzz.

“With the refreshing spring weather upon us, the logo celebrating this new beginning has been completed. Yay!”

Visit the Toei Games official website here.