Sony Interactive Entertainment acquires Cinemersive Labs
Company to contribute to PlayStation's broader efforts in "advancing state of the art visual computing" within games.
Sony Interactive Entertainment has acquired Cinemersive Labs, a United Kingdom-based machine learning and computer vision company founded in 2022, the PlayStation manufacturer announced.
Cinemersive Labs, “a specialized team with deep expertise in computer vision and machine learning,” will join Sony Interactive Entertainment’s Visual Computing Group and contribute to the company’s broader efforts in “advancing state of the art visual computing” within games, including “applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.”