The Pokemon Company has appointed Junichi Masuda as its chief creative fellow effective June 1, the company announced. Masuda also stepped down from his position as managing director of Game Freak, the company that created Pokemon, as of May 31.
One of the founding members of Game Freak, Masuda was involved in the development of Pokemon Red Version and Pokemon Green Version, and supported the development of the Pokemon game series for many years.
At The Pokemon Company, Masuda will utilize his deep understanding of the Pokemon brand to develop new services and products.
“I have served as the director of the Pokemon video game series, starting with Pokemon Ruby Version and Pokemon Sapphire Version, up until Pokemon X and Pokemon Y, and was involved in the development of many video games, including Pokemon GO,” Masuda said in a press release. “I would like to express my heart-felt thanks to all Pokemon fans.”
Masuda continued, “Going forward, I hope to transcend the boundaries of video games by trying to offer greater surprises, fun and excitement to people all over the world, while doing my utmost to connect people, expand the circle of ‘play’ and to help bring about a richer world for us to share. I appreciate your continued support in my new role.”
(Image via Instagram.)