Bloomberg: AT&T no longer looking to sell Warner Bros. Interactive Entertainment

AT&T reportedly determined the games division was too valuable to be sold.

Following a report in July that AT&T was weighing the possibility of selling Warner Bros. Interactive Entertainment, Bloomberg is now reporting that the company has decided to remove the games division from its list of non-core assets up for sale after determining it was too valuable and realizing the business’ growth potential.

According to Bloomberg, the decision to abandon the sale, which could be subject to change, came following the inauguration of John Stankey as AT&T chief executive office after Randall Stephenson left the position.

Microsoft, Take-Two Interactive Software, Electronic Arts, and Activision Blizzard were among the companies noted as interested in Warner Bros. Interactive Entertainment in the July report. When contacted by Bloomberg, AT&T and Take-Two Interactive Software declined to comment, while the other companies didn’t immediately respond.