The Division is Ubisoft’s most successful new game launch

And one of the overall top four most successful new IP launches.

The Division

The Division has sold through more copies in its first 24 hours of availability than any previous title in Ubisoft history, the company announced.

The game also set Ubisoft records for total digital full game sales in a single day across all platforms, including PlayStation 4, Xbox One, and PC.

The company said that with The Division, it now has three of the top four most successful new game brand launches in the history of the industry. (Ubisoft lists Destiny, Watch Dogs, and Assassin’s Creed as the other three, based on NPD, GFK Chart Track, and internal estimates.)

“The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivalled capacity to create fantastic new game brands and transform them into entertainment blockbusters,” said Ubisoft co-founder and CEO Yves Guillemot. “This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players’ enduring engagement in The Division’s game world, which we are confident they will love.”

The Division launched for PlayStation 4, Xbox One, and PC on March 8.

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