The e-mail to the site read, “Don’t just call a cab! Call Hadouken Cabs! Hadouken Cabs. Knocking the competition out since 1987.” The #4ThePlayers PlayStation 4 marketing campaign slogan was also included.
The ad features several Easter eggs. The cab (pictured above) features the license plate “PS1994.” The original PlayStation launched in 1994. The company’s phone number, 0830-1987- KO, is the release date of the original Street Fighter. There is also a URL to the Haduoken Cabs website, which lets you talk (or rather listen) to a Haduoken Cabs operator.
The end of the clip also shows a quick flash of the PlayStation 4 controller and PlayStation face buttons.
Watch the video below.