Tokyo Game Show 2026 teaser video; giveaway campaign and first wave of influencers announced

Computer Entertainment Supplier’s Association has released a teaser video for Tokyo Game Show 2026, as well as announced a giveaway campaign and the first wave of official influencers.

As previously announced, Tokyo Game Show 2026 will run from September 17 to 21 at Makuhari Messe in Chiba, Japan. It will be the first-five day event in the show’s history.

Here are the latest details:

■ Tokyo Game Show 2026 Teaser Video Released

This year once again, the main visual is created by illustrator Zashikiwarashi, who has attracted attention for delicate artwork and a unique worldview.

Along with the visual expressing this year’s Tokyo Game Show 2026, which will be held for the first time over five days, a teaser video raising anticipation for Tokyo Game Show 2026 has been released today on the official Tokyo Game Show YouTube channel, X, Instagram, and other social media platforms.

■ Teaser Video Release Commemorative Giveaway Campaign

To celebrate the release of the teaser video, a giveaway campaign will be held on the official Tokyo Game Show X account.

In this campaign, three pairs (six people total) will receive one-day admission tickets for the public days of Tokyo Game Show 2026,
which marks the 30th anniversary of Tokyo Game Show.

Please check the official Tokyo Game Show X account for application methods and participation conditions.

We will continue to share various campaigns and the latest information, so please follow the official Tokyo Game Show social media accounts.

• Official TGS X: @tokyo_game_show

■ First Wave of Official Influencers “TGS BOOSTERZ” Announced

For Tokyo Game Show 2026, the official influencer “TGS BOOSTERZ,” themed around “boosting and sharing the appeal of Tokyo Game Show with the world,” will return following last year.

Creators and celebrities active across various fields including game streaming, reviews, and creative activities from both Japan and overseas will participate.

Through social media and video streaming, they will share the latest Tokyo Game Show information and the excitement of the venue in real time, boosting enthusiasm among game fans worldwide.

To commemorate the 30th anniversary this year, many TGS BOOSTERZ members, totaling 30 people, are scheduled to participate.

Using BOOSTERZ social media posts as a starting point, we will develop promotions that generate buzz and heighten anticipation even before the event begins.

As the first wave, the appointments of Ella Freya, Kayane, Junpei Zaki & Taizo Zaki, and Shao Dow have been confirmed.

■ Tokyo Game Show 2026 Exhibitor Applications Closing Soon! Friday, May 22*

The exhibitor application deadline for Tokyo Game Show 2026, Friday, May 22*, is approaching.

This year, through reviewing exhibition hall layouts and dispersing large-scale booths in pursuit of maximizing and optimizing exhibition space, we are making it possible for even more companies to exhibit.

In addition to game fans and business professionals, we are planning to actively invite domestic and international press and influencers, making this an excellent opportunity to promote exhibitors’ products globally.

For details, please refer to the official Tokyo Game Show 2026 website and exhibitor guide.

*Applications for booths of 42 spaces or more closed on Friday, May 8.

• Official Website: https://events.nikkeibp.co.jp/tgs/2026/en/exhibitor/
• Exhibitor Information: https://x.gd/VGl8Od

■ Advertising and Sponsorship Applications Also Approaching Deadlines

At Tokyo Game Show2026, various advertising and sponsorship plans are also available alongside exhibition opportunities.
Please note that application deadlines differ by plan.

■ Tokyo Game Show 2026 Event Overview

• Name: Tokyo Game Show 2026
• Organizer: Computer Entertainment Supplier’s Association (CESA)
• Co-Organizers: Nikkei Business Publications, Inc., Sony Music Solutions Inc.
• Dates:
  • September 17, 2026 (Thu) Business Day 10:00 to 17:00
  • September 18, 2026 (Fri) Business Day 10:00 to 17:00
  • September 19, 2026 (Sat) Public Day 9:30 to 17:00
  • September 20, 2026 (Sun) Public Day 9:30 to 17:00
  • September 21, 2026 (Mon/Holiday) Public Day 9:30 to 16:00

*Opening hours differ between Business Days and Public Days.
*Opening hours on Public Days may be advanced by 30 minutes depending on circumstances.

• Venue: Makuhari Messe (Exhibition Halls 1–11, International Convention Center), TKP. Tokyo Bay Makuhari Hall
• Expected Number of Visitors: 300,000
• Number of Booths: 3,500 booths (tentative)
• Official Website: https://tgs.cesa.or.jp/en

Watch the teaser video below.

Teaser Video