Electronic Arts will rebrand its EA Access and Origin Access Basic services to “EA Play” on August 18, the company announced.
Origin Access Premier, the premium version of Origin Access, will become EA Play Pro.
Electronic Arts’ annual live event, which was called EA Play up until 2019, will continue to be called EA Play Live, as it was called for the first time this June.
Get the full FAQ from Electronic Arts on the name changes below.
Why EA Play?
EA Play puts you at the center of the experience. Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play.
What Do I Get with EA Play?
As we mentioned earlier, members will be able to access exclusive in-game challenges and rewards, unlock special member-only content, play early trials of brand-new titles, get instant access to a collection of our best-loved series and top titles, and save 10% on EA digital purchases, from full games to DLC. But what do we mean by exclusive challenges, rewards, and content?
That will vary from title to title, but we’re talking things like early access challenges and rewards like Ultimate Team Packs, exclusive vanity items and cosmetics, and more. Make sure your EA Account email preferences are switched on so you’ll be the first to know what’s available with your membership on your favorite upcoming titles like Madden NFL 21, FIFA 21, and Star Wars™: Squadrons. You can also visit our game websites and the EA.com News page for updates.
What About the Annual EA Play Event?
You may be familiar with the annual live event previously called EA Play, which also has a new name, EA Play Live. It’s a showcase dedicated to sharing the latest EA news and game updates with our global community. EA Play Live includes a multitude of experiences from world premieres and game updates, to fun ways for players and community to interact with EA’s hit games.
Be sure to check out the new EA Play, starting August 18!