Electronic Arts also released the Need for Speed: Heat Studio Mobile App, which lets you customize your car for the game now and import them into the game when it launches.
Here is an overview of the game, via Electronic Arts:
Need for Speed: Heat sends fans to Palm City, a brand-new open world where street racers have gathered to make their names known. By day, players compete in the Speedhunters Showdown, a sanctioned competition where they earn Bank to customize and upgrade their garage of high-performance cars. At night, players risk it all to build their Rep in underground races where a rogue police task force roams the streets, ready to take racers down and swipe all their earnings. The roads, the risks, and the rides never end in this street racer where a player can roll deep with their crew, build their garage full of hot cars, and make the city their nonstop playground.
Watch the trailer below.