Scrawl becomes Gematsu, launches improved design

Game publication changes name and becomes sexier than ever

Scrawl becomes Gematsu, launches improved design

Game publication changes name and becomes sexier than ever

NEW YORK, New York, May 27, 2011 —, the leading online games publication — according to at least one person — has ended its year-long search for a new name. is now

“It feels great,” said Gematsu editor-in-chief Sal Romano, speaking at a conveniently-placed podium. “Day-in and day-out, I would drive myself crazy searching for the perfect name. After months of concoctions and plenty of long bathroom breaks, I came up with Gematsu.”

To commemorate the new name, the site has been redecorated with a new layout. Designed exclusively for Gematsu, the new template is highlighted by its simplistic red beauty. A fully revamped forum is also included.

“When Sal first showed me the new look, I told him to ‘Do it now!’ with the sexiest tone possible,” said Adam Meadows, UK Editor at Gematsu. “I wanted it all over my body.”

Romano denied Meadows’ request, and instead launched the new design all over the monitors of Gematsu’s readers.

“For the past few months, I’ve wanted to punch Sal in the face,” said once-in-a-blue-moon contributor Matthew Frassetti. “It was time I said ‘enough is enough.’ I put my foot down and said, ‘Sal, if you don’t get a name soon, I will kill a single baby deer for every day it’s not changed.’ Luckily for the deer, I said that yesterday.”

Bundled with the new theme comes Gematsu’s exclusive new mascot, created by artist Carmela Doneza. Gema embodies the awesomness of Gemtasu in every way. He will be available in t-shirt form in the near future. The site is currently in talks with Doneza to publish an article detailing his creation. More of her artwork can be found at her deviantART page, which this press release suggests you favorite.

“It’s truly a historical day for the site,” Romano concluded, walking off the podium, down a fifty-foot hallway, back turned towards the audience.

A randomly-selected attendee of the fictitious meeting said he exited “something like a boss.” If this press release had a mind to think with, it would more than likely agree.

For more information on Gematsu please contact:
Sal Romano, CEO and Editor-In-Chief
e: editor[at]gematsu[dot]com
t: @salromano

United Kingdom publishers, please contact:
Adam Meadows, UK Editor
e: adam[at]gematsu[dot]com
t: @admeady

Use the coupon code "GEMATSU" for 5% off.

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