Plus a new logo, photo spot, and present campaign.
Computer Entertainment Supplier’s Association has unveiled the teaser visual for Tokyo Game Show 2025, which was created by illustrator Zashikawarashi. This year’s theme is “An endless playground where you can’t play enough.”
Additionally, Computer Entertainment Supplier’s Association has released a teaser video featuring the teaser visual, and announced additional information including the renewal of the Tokyo Game Show logo, a new photo spot, and a present campaign.
Tokyo Game Show 2025 will run from September 25 to 28 at Makuhari Messe in Chiba, Japan.
Get the details below.
■ Tokyo Game Show 2025 Teaser Video Released
This year’s main visual is created by Zashiki Warashi, an illustrator who has garnered attention for his delicate and unique world view. A teaser video, along with newly drawn characters, was released today on the official Tokyo Game Show YouTube channel to heighten anticipation for Tokyo Game Show 2025.
Comment from Zashikawarashi
“I am pleased to announce that I will be participating in the Tokyo Game Show with my illustrations.
“Having grown up with video games since childhood, it is a great honor for me to be involved in this project.
“Under the theme of “An endless playground where you can’t play enough,” we put our hearts and souls into the creation of this fun project.
“This is my first effort in the form of a teaser illustration.
“I have devised a composition to create a sense of anticipation and excitement in the viewer, even with limited information.
“I hope you will look forward to the main visual to be released in the future.
“I am now sincerely looking forward to the Tokyo Game Show.”
Profile
Born in Fukuoka, Japan in 1987.
While working mainly on commercial illustrations, Zashikawarash also regularly holds exhibitions of original artwork.
Zashikawarash has published two collections of illustrations, “COLOR PALETTE” and “DANDELION” from Geijutsu Shinbunsha.
■ Renewal of the Tokyo Game Show Logo! New Design Unveiled for the First Time
Starting with Tokyo Game Show 2025, the Tokyo Game Show logo has been redesigned. The stylish design symbolizes a new era of Tokyo Game Show, where evolving gaming experiences and next-generation entertainment gather.
■ Monuments Appeared at the Tokyo Game Show Site!
A large monument with the new logo will appear near the Tokyo Game Show site. It will be set up from the first day of the event as a perfect photo spot for visitors to take commemorative photos. Please take a memorable photo with the logo that will be the new “face” of Tokyo Game Show in the background.
■ Teaser Video Release Commemorative Gift Campaign!
To commemorate the release of the teaser video, a present campaign will be conducted by the Tokyo Game Show media partners who have endorsed the video. In this campaign, limited items in collaboration with a teaser visual created especially for this event will be given away! Please check each media article or social media for application procedures and conditions of participation.
Step 2: Quote and repost campaign posts sent out from the official Tokyo Game Show X account.
Step 3: Winners will be notified by X direct message to the account that submitted the entry. Winners will be confirmed by registering their prize delivery address information at the URL provided in the direct message.
Please note that you are not eligible to apply if any of the following apply:
If you are not following the Tokyo Game Show official X account or if you have unfollowed the account.
If you have not reposted the designated post Prize: Limited edition T-shirt.
Tokyo Game Show Media Partner Present Campaign
Campaign Media: Tokyo Game Show media partners
Campaign Period: May 15, 2025 (Thursday) and thereafter
Number of Winners: Varies with each medium
How to Apply: Please refer to the relevant articles in the media of each media partner.
(The above items are for illustrative purposes only. Please note that the actual prizes may differ.)
■ Exhibitor Applications for Tokyo Game Show 2025, Deadline Approaching! (Friday, May 30)
The Tokyo Game Show 2025 exhibit application deadline, Friday, May 30, is fast approaching. This year, in order to maximize and optimize the exhibition hall, we are revising the layout of the exhibition hall and decentralizing the large booths to allow more companies to exhibit. The event will actively attract not only game fans and business people, but also domestic and international press and influencers, making it a great opportunity for exhibitors to showcase their products to a global audience. For more information, please visit the official Tokyo Game Show 2025 website and the exhibit guide. Exhibit information is available here.
■ Applications for Advertisements and Sponsorships Are Also Gradually Approaching the Deadline
Various advertising and sponsorship plans are available in conjunction with the exhibition at TGS2025. Each of the application deadlines is set differently, so please check the documents below.
