Embracer Group to merge with Easybrain

A leading mobile game developer with a core focus on advertising-based puzzle and logic games.

Embracer Group to merge with Easybrain

Embracer Group has entered into a merger with the Easybrain in a transaction set to close in approximately two months, the company announced.

Post-closing, Easybrain will become the eighth operating group of Embracer Group, and Easybrain senior management Peter Skoromnyi, Matvey Timoshenko, and Oleg Grushevich will become the third largest shareholder in Embracer Group.

Easybrain is a leading mobile game developer with a core focus on advertising-based puzzle and logic games. Its titles have more than 750 million installs to date and 12 million daily active users across 15 live games.

“I am excited to welcome Peter, Matvey, Oleg, and the entire Easybrain team to the Embracer family,” said Embracer Group CEO and co-founder Lars Wingefors in a press release. “Easybrain is a highly diversified growth business with a market leading position in timeless puzzle and logic games. They are an extremely experienced and process driven team with a superior tech platform and world class UA capabilities. Easybrain has repeatedly demonstrated the capability to develop, scale globally, and operate category leading puzzle and logic games. By joining forces with Easybrain, we have meaningfully accelerated Embracer’s mobile and free-to-play business.”

Easybrain CEO and co-founder Oleg Grushevich added, “We are delighted that Easybrain merges with Embracer. We are extremely proud of the team that brought our business to what it is today, and now we feel it’s time to become part of something bigger. We are positive that our future efforts will contribute greatly to the group results and are excited to be part of such a great group of entrepreneurs under Lars’ leadership.”

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