On April 1, Bandai Namco is changing its full company name from Bandai Namco Games to Bandai Namco Entertainment, the publisher announced.
“This change in our name allows us to redefine the scope of our business as lying not solely just within games, but rather more broadly within entertainment as a whole,” Bandai Namco said in a press release. “In doing so, we seek the continued growth of our company through a new, yet wholly recognizable network that will be utilized for expansion into service and contents ventures.”
“Contents,” as an aside, is a catch-all term in Japanese business that essentially collates intellectual property creation, management, and selling under one roof and can essentially be applied to any type of media.
The updated logo is pictured above.